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4 Easy Ways to Get More Out of LinkedIn | Employee Benefits Technology

As employee benefit agencies, we know it can be hard to figure out the best way to leverage social media for your company, so we’ve made it easy.  Follow these four steps to get more out of LinkedIn today! Want to learn more? Go in depth with our post 5 Ways to Optimize LinkedIn for […]

How to Write an Engaging About Page for Your Website

Does your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today! Tone When a potential client reads your About page they should feel like they are meeting […]

5 Ways to Optimize LinkedIn for Your Benefit Agency

LinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share […]

4 Reasons Why Blogging is Important for your Business

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: 1.  Drive traffic …

Tips for an Awesome and SEO-Friendly Blog Post

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear …

5 Benefits of Blogging for Your Small Business

If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract …