As employee benefit agencies, we know it can be hard to figure out the best way to leverage social media for your company, so we’ve made it easy. Follow these four steps to get more out of LinkedIn today! Want to learn more? Go in depth with our post 5 Ways to Optimize LinkedIn for […]
Does your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today! Tone When a potential client reads your About page they should feel like they are meeting […]
LinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share […]
If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is …
Rockstar Technology is your business solution not only for email marketing campaigns but all social media and website needs as well! Contact us today to discuss optimizing your online presence today! With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing …
Effective social-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. If your business website falls below this benchmark, you may want to consider if your social-media strategy is …
Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are …
How your business is seen on the internet is, in today’s world, likely your strongest advertising tool. People, more than ever, are turning to the internet to find services, products, and just about anything under the sun. The strength of your online presence says a lot about your business! Does …
By now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news …
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with …