Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven.
The key to success is to make the connection between content marketing and social media.
Let’s look at the content needed to get your marketing to that lucrative intersection.
#1: Attract Prospective Customers
The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”
Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision.
According to data from Google and Shopper Science’s Zero Moment of Truth report, consumers in 2011 consulted an average of 10 sources before making a buying decision. That’s up 100% from five sources in 2010.
Successful businesses are communicating with prospects on social networking sites and directing them to the material the prospects need to make an informed decision. How are they doing this?
One way is to create informational articles.
Social network users are constantly sharing, curating and consuming informational content. Often, the headline or a short description of the content appears on the social network together with a link to view the content on a company website.
Businesses need to share this informational content and have it written for prospects who are in research mode, learning about the solutions that are available.
Charles Schwab, a financial planning company, distributes links to resources via social networking sites and makes them available for prospective leads who reach out via social media.